We may be currently in the depths of winter but spring will be here before you know it and with that, the London Games Festival.
Running between April 2 to April 14, the annual games event brings together gamers, games creators and investors to celebrate all things interactive in a jam-packed schedule.
Last year’s event was such a success that the Mayor of London promised funding of £1.2 million over three years for the annual festival in order to make London the games capital of the world.
Speaking about LGF 2019, Dr Jo Twist, CEO of the Association for UK Interactive Entertainment Ukie, said: “The London Games Festival has become the centre for attracting games talent to London and continues to build upon its global reputation by attracting major speakers from the U.K. and overseas to present and host at the event later this year.
“London Games Festival has helped created a global gateway for games businesses across the UK and continues to attract talented developers making it a go to place for culture, finance and innovative businesses.”
LGF 2019: what you need to know
Around 65,000 people attended LGF 2018 and the festival plans to build on this success with the 2019 calendar.
The festival will be kick-started on April 2 with the LGF Hub which will take over Somerset House’s Embankment Galleries. There will be talks, summits, exhibitions and workshops.
Siobhan Reddy, co-founder of Media Molecule, which created LittleBigPlanet and upcoming PS4 game Dreams, will chair a new Games Impact Summit, which explores the way games are shaping the world.
Also at the Hub will be the second installation of Ensemble, an exhibition that highlights BAME talent in the UK’s gaming industry.
Taking place on the April 3 and 4 is another one of LGF’s biggest events, the Games Finance Market. A total of 30 global investors have already been confirmed to hear pitches from different games studios across the UK, eager to showcase their next big project. Last year’s event connected attendees with investors to secure deals worth nearly £20 million.
“The London Games Festival attracts the world’s brightest and best talent to the capital and I’m delighted that the festival will both celebrate this achievement and also enable major new opportunities, including driving international business to London through the Games Finance Market, ensuring the capital remains at the heart the global games industry.”
Also on the agenda will be the takeover of Trafalgar Square and the much-celebrated cosplay Games Character parade.
How to get tickets to LGF 2019
As LGF is a mixture of industry and consumer events, there are some aspects of the festival you can attend for free, such as the Ensemble and exhibition area access at the Hub.
However, if you’d like to attend the Hub’s talks and forums, tickets start from £60.