The popular misconception these days is that, professional quality video content is only accessible to large corporations with large budgets.
Not now, with todays vast array of technology such as high resolution cameras, GoPros and smartphones, it is easier than ever for start-ups to produce their own high quality content.
The difficult part many start-ups face is transforming amateur footage into professional looking footage.
Hiring a video production company offers professional results but at a high cost which most start-ups really don't want or need to to fork our for. You can easily make a video yourself, at a fraction of the cost, but you need to put time and consideration into the footage you record.
Follow these three simple steps to create professional videos to market your business:
High quality audio
If your footage quality isn’t spot on, it’s easy for your audience to see through it and grasp the message at the core of your video anyway.
But, if the quality of your sound is poor it can come across as extremely unprofessional and can turn people off your video altogether as poor audio distracts from the footage and makes it harder to follow.
Choose a quiet area to reduce unnecessary background noise, dampen echo with blankets or simply choose to record in a carpeted room rather than a room with hard surfaces. These simple changes will make a huge difference to your overall audio quality.
This is the area which will take the most thought and planning, how you will position your subject in the video. If you’re recording a vlog, centering your subject and facing the camera will work well.
If you’re filming an interview, ensure your subject is looking towards the interviewer off-camera. Position them to one side of the frame and have them facing into the space to avoid it feeling claustrophobic. The difference in this approach is subtle, but is instantly noticeable by your audience.
Not everyone will want or need access to professional lighting equipment. If you do have the luxury of professional lighting, make sure you use it in all videos. Alternatively, use a regular source of light. In most cases, sunlight works very well. Using natural light works best on an overcast day so that changes in the light don’t make your recordings jump from light to dark or vice versa.
Remember not to mix light sources, combining daylight and indoor bulbs will look unnatural, so choose one light source only.
These are straightforward steps that will make a huge difference in the quality of your video footage.